Germany's Henkel has agreed to acquire Olaplex in a $1.4 billion deal, paying a premium of approximately 55% over the US hair care brand's closing price on Wednesday.
The transaction marks an exit from public markets for Olaplex, which listed in 2021 at a valuation well above the deal price and subsequently saw its shares collapse as consumer demand softened and the brand lost momentum. Olaplex, known for its bond-building hair treatment products, never recovered its post-IPO highs.
For Henkel, the acquisition adds a premium professional hair care brand to a portfolio that already includes Schwarzkopf. The deal extends Henkel's presence in the high-margin salon and retail hair care segment.
