Full-year earnings guidance lifted; new products cited alongside Keytruda as growth contributors
Briefing
Keytruda became the world's best-selling drug, with Merck repeatedly raising guidance on oncology demand. Each guidance raise extended investor tolerance for the eventual 2028 LOE cliff, as durable sales growth pushed the effective earnings impact further out, compressing the discount rate applied to post-patent cash flows.
Bristol-Myers Squibb's Opdivo failed a high-profile lung cancer trial while Keytruda succeeded, permanently shifting PD-1 market share to Merck. That episode demonstrated how combination regimen entrenchment creates durable competitive moats that make biosimilar displacement structurally harder than in antibody or small-molecule markets.
14 hours ago